common types of retail customers
A well-informed customer is one that look at your products and their reviews before coming into your store, so that they know everything there is to know about a specific item before they actually purchase it. So, by the time they've come into your store they have pretty clear idea about what they want. It's your job to just be there to help and provide exemplary customer service in order to finalize the purchase.
A customer who is a showroomer is like a well-informed customer. They have looked you up online but maybe still aren't sure about one, or some, of your products. They still have a few questions but is still pretty knowledgeable about your brand and the products you sell. These type of customers generally don't buy anything, despite coming into your store, but just want to see it in person so they can check that it's definitely what they want. They will then go and try and find it cheaper online. Therefore, the only thing you can do is provide them with any information they need and the chance that they buy the product depends on if you have your prices right. However, when they are in-store you can still try to convince them to buy it off you there and then and the benefits if you do this, like the fact that they'll get to take it home straight away and won't have to pay delivery charges and this could possibly sway them.
This is the type of customer that generally just wanders around and when you ask if they need any help they say just say "no thanks, just looking around." You know the one, the one who dreamily looks at every shelf barely taking in what's actually on them. Although these shoppers are annoying and generally don't actually buy anything, it is possible that while walking around aimlessly, they'll stumble about something that takes their fancy. Therefore when someone like this walks in, still make sure to give them a big, warm welcome and offer any assistance because if they do see something they like they'll be more inclined to buy it and know you're on hand if they need anything.
This is a very specific type of customer as they only come in to look for something on sale or something they can save money on. Their decision to buy a product will be made solely on the pricing of it, and it's difficult to convince them otherwise. Therefore, there's no point trying to sell a product on the fact that it's of high quality etc. Nevertheless, what you can do is try to make them feel like they are getting a worthwhile deal. For example, you could introduce them to your loyalty scheme and tell them that even though they have to pay full price for this purchase next time they'll get 10% off. This way they feel as though even if they don't save money straight away, they will in the long run.
This customer is the type of person that, although likes the look of a product and is interested in it, is desperately trying not to be seen by a member of staff. However if your staff are friendly and welcoming people that will go over and see if they need anything and give them a little encouragement to buy the product then it's likely the customer will relax and feel more comfortable.
This is the customer that stands there for ages debating whether they should buy the product or which one out of few they should buy etc. This is generally because they're overwhelmed or maybe don't have the knowledge of the products in order to make an informed decision. This is where you can help. Simply by going over and asking if they need any help or want to know anything else about the products, you will encourage them to purcahse something. You can then give them any information they need to make a decision.
The "in and out" customer is the person that comes in, knows exactly what they want to buy it then get out as quick as possible. This is generally just because they know exactly what they want and don't want to be bothered with anything else so the best thing to do is see if they need any help finding what their looking for. Then if they do, you can obviously help them/ But if not, it's probably best to leave them alone so you don't annoy them.
A chatty customer is one who just likes to chat to you and your staff and while it can sometimes be really nice, they are taking all of your time and you can't give assistance to customers that may need it. However, if you do come across one of these shoppers, it's important that you listen and have a conversation with them but know when it's time for you to get back to what you're doing. To do this you should just politely divert away or end the conversation, because while this customer is important, so are all the other that could possibly need help.
An impulsive customer is the kind of person who buys things on a whim and not necessarily because they need them. They are the customers that have billions of items in their hands struggling to hold them all because they cannot decide which ones they want. They ae probably the customers who require the most help, but if you can offer them assistance and put your best products in their view and any valuable impulse buys where they're most likely to be swayed by them, like by the till or near your bestselling lines. Generally, while these customers will probably spend hours in your store. They don't actually require much help from you and will make a big purchase or at least purchase something eventually.
The customer who is "on a mission" is generally the person who knows exactly what they want and intend to find it. The best thing to do in order to keep this type of customers happy is to answer any questions they might have with simple, quick answers and not try to upsell them anything because the chances are they won't want it and you'll just annoy them.